Beauty Behind The Brand
The Beauty Behind the Brand Podcast is a weekly series where your host, entrepreneur Nicole Manion, gives listeners a behind the scenes and #unfiltered look at what it takes to run your own business. You'll hear from all types of business owners and how they turned their dream into a successful brand.
Beauty Behind The Brand
Gift Card Marketing Secrets to Boost Revenue & Word of Mouth
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This episode of Beauty Behind the Brand, Nicole Manion pulls back the curtain on one of the most powerful — yet often overlooked — tools in your salon business: gift cards. Nicole shares her favorite marketing tips and creative tactics to make gift cards work for you — not just during the holidays, but all year long.
You'll learn:
💳 Smart strategies for offering gift card discounts and value-adds
📈 How to track and pay yourself back using savings accounts
🗣️ A step-by-step guide to using vouchers for organic word-of-mouth growth
Whether you're new to gift card marketing or looking to level up your current system, this episode is packed with actionable advice you can implement right away.
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